Messages to Use

In 2007, the NAE teamed with a market research and brand development company to create and test new messages and short taglines that capture the creativity and inspiring nature of engineering. One of the primary goals of this site is to help you use these messages to support your own outreach and communications. You can use the messages and taglines listed here with confidence, because they were crafted with input from focus groups and tested extensively in various target populations.

To assist your messaging efforts, we have created a brief messaging tip sheet.

Recommended Taglines
  • Turning ideas into reality
  • Because dreams need doing
  • Designed to work wonders
  • Life takes engineering
  • The power to do
  • Bolder by design
  • Behind the next big thing