The CTC Blog

Welcome to CTC Blog - the place to share experiences, examples, tools, ideas, and advice about approaches to engineering messaging. Learn from and connect with people who have embraced the CTC Report recommendations and are promoting a more positive and accurate image of engineering and engineers.

CTC Blog is a place for constructive engagement among people who believe that engineering is a profession that "makes a world of difference." Community members are expected to behave professionally and those who cannot do so will be asked to leave. NAE reserves the right to delete posts but takes no responsibility for the content appearing within these posts.

  • Nicole Flores Posted on September 25, 2012 by Nicole Flores
    Changing the Conversation... with a comic strip!
    What do a robotic dog and fifth-grade students have to do with Changing the Conversation? Nothing until now, when the comic strip “Bleeker the Rechargeable Dog” started featuring engineering as a topic for a classroom project.
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    Resource Added: September 25, 2012

    Latest Update: July 7, 2014

  • Greg  Pearson Posted on July 5, 2012 by Greg Pearson
    Engineering Messaging . . . Huh?

    With support from the United Engineering Foundation, the NAE has been working this year to find ways to better reach the engineering community about Changing the Conversation. One of the things we’re doing, with help from National Engineers Week Foundation, is develop a train-the-trainer curriculum. Engineering organizations will be able to use the training module to conduct face-to-face or virtual education sessions with employees and members. And these folks will then be equipped to take the message about messaging to broader audiences.

    The training has been pilot tested twice so far, once face to face at a Future City Coordinator's retreat and a second time by webinar for members of the National Society of Professional Engineers (NSPE). The training reviews what is known about public understanding of engineering, summarizes the demographics of the field, and highlights the results of the 2008 Changing the Conversation report. It also provides examples of how engineering ...

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    Resource Added: July 5, 2012

    Latest Update: July 22, 2014

  • Greg  Pearson Posted on November 22, 2010 by Greg Pearson

    Get on board and register here to leave comments.

    People who are trying to "change the conversation" are always on the lookout for evidence that their efforts are working.  If you have data about what messaging efforts have been studied and shown to have real impact, share this information with us here.

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    Resource Added: November 22, 2010

    Latest Update: February 4, 2014

  • Greg  Pearson Posted on November 22, 2010 by Greg Pearson

    Get on board and register here to leave comments.

    If you've got a story to tell about your own work making creative, empowering materials that get people interested in engineering, or if you know someone who has, let us know.  CTC project staff will get in touch to discuss whether it make sense to create a formal case study for the website.

    Full Post

    Resource Added: November 22, 2010

    Latest Update: October 2, 2013

  • Greg  Pearson Posted on November 5, 2010 by Greg Pearson
    This area of the site is reserved for participants of the November 30/December 1 workshop to leave feedback about the website. Please share what you like about the site, what didn't work for you, or any questions you have that it doesn't answer.
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    Resource Added: November 5, 2010

    Latest Update: February 26, 2013

  • Greg  Pearson Posted on February 17, 2012 by Greg Pearson
    Obama Gets It

    On Feb. 8, President Obama addressed a meeting of the Deans Council of the American Society for Engineering Education in Washington, D.C. “For every Steve Jobs, we need 10,000 engineers who maybe are working a little more quietly but nevertheless are able to create the kind of products and services that improve people’s lives and also make sure our economy goes well,” he said. 

    The challenge, the President added, is attracting more young people into the field. “How can we reach into communities that currently aren’t producing a lot of engineers?" In these brief remarks, the president revealed a deep understanding not only of what engineers do and their value to society but also of the need to boost awareness and opportunities for girls and under-represented groups to participate in the field.

    President Obama Speaks to Taylor Wilson

    In other, more public speeches, including the recent State of the Union address, Mr. Obama has called out engineering as essential to addressing some ...

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    Resource Added: February 17, 2012

    Latest Update: July 14, 2014

  • Nathan  Kahl Posted on July 19, 2011 by Nathan Kahl
    Ford's efforts in the pipeline

    As I write this blog entry in July 2011 the unemployment rate is disturbingly stuck at just above nine percent, the 17th straight month it’s been at – or very near – that number.

    I can imagine it must be frustrating to employers of engineers and other technical workers to see this many Americans out of work and to only have limited ability to help. To acquire the type of skills and talents needed, these same employers increasingly must look to candidates outside of the U.S. This type of structural unemployment has long existed, of course, but seems to be amplified as the STEM industries that have come to dominate the economy become more and more advanced.

    Our leaders in government and industry are aware of this gap – the president himself continues to beat the drum that we can innovate our way out of the slump we’re in – and we’d like to recognize the folks at Ford for a recent effort to foster the skills of home-grown young people.

    Ford ...

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    Resource Added: July 19, 2011

    Latest Update: January 20, 2014

  • Nathan  Kahl Posted on March 22, 2011 by Nathan Kahl
    Engineering is NOT cool. At least, you’ll never hear me tell my daughter it is. What is cool? Parkour? Tosh.O? Lady Gaga? Really, from a teenager’s perspective, I have no idea.
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    Resource Added: March 22, 2011

    Latest Update: June 9, 2014

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